Leader Field - Research

Leader Field Marketing Research S.r.l.
Via Ettore Ponti, 38
20143 Milano
Tel.: +39 2 8134113 - Fax: +39 2 89190135

Research

Thanks to 30 years activity in Market Research, we did acquire experience and familiarity with all more widespread and tested research methodologies.

We operate in:

• Product Analysis
• Consumer's Habits and Attitudes analysis
• Development and fine tuning of new products
• Consulting for Service Quality and Customer Satisfaction quality improvement

Qualitative Studies: • Focus Groups • Creative Sessions • In depth Interviews • New Products Developments • Concept Development • Advertising Development (pre / post test) • Packaging Development	Quantitative Studies: • Product Test / Concept Product Test • Sniff Test • Mystery Shopping • Usage & Attitude survey • Monitors, Tracking survey • Price Checking, Pick up • Fit Test
Customer Satisfaction Brand Equity Car Clinics Trade / Distribution Analysis BtoB / Industrial Research Desk Research International Surveys	Interviews can be performed as follows: • Face to face interviews • Telephone and/or CATI interviews • In Home or in hall interviews • English and French spoken