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Tel.: +39 2 8134113 - Fax: +39 2 89190135
Via Ettore Ponti, 38
20143 Milano
Tel.: +39 2 8134113 - Fax: +39 2 89190135
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ITALY
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An area Nielsen is used for effecting the surveys and respects of market, coverage, quotas of market, prices and a series of analysis for the marketing and the distribution.
Italy is divided in four areas Nielsen:
Area 1: Piemonte, Valle d'Aosta, Liguria, Lombardia;
Area 2: Triveneto, Emilia Romagna;
Area 3: Toscana, Umbria, Marche, Lazio;
Area 4: Abruzzo, Molise, Puglia,Campania, Basilicata, Calabria, Sicilia.
Sardinia is excluded, and according to the business politics it is aggregabile to an area, that is potentially the area 3 or area 4.
Italy is divided in four areas Nielsen:
Area 1: Piemonte, Valle d'Aosta, Liguria, Lombardia;
Area 2: Triveneto, Emilia Romagna;
Area 3: Toscana, Umbria, Marche, Lazio;
Area 4: Abruzzo, Molise, Puglia,Campania, Basilicata, Calabria, Sicilia.
Sardinia is excluded, and according to the business politics it is aggregabile to an area, that is potentially the area 3 or area 4.
TN
BZ
The Field